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In addition to being an actress, producer, singer, and mental health advocate, Selena launched Rare Beauty and Rare Impact simultaneously in 2020. Rare Impact is Rare Beauty’s commitment to making a difference in the world. By celebrating each other’s uniqueness and making people feel more connected, they aim to reduce the stigma associated with mental health, address the epidemic of chronic loneliness, and help give people access to the resources they need to support their mental health. By sharing her own story and using her personal platform and brand, she’s connecting more people to resources that support their mental health and encouraging others to get the help they need. One percent of annual Rare Beauty sales go directly to the Rare Impact Fund to expand access to mental health services and education.
Rare Impact by Rare Beauty
At Rare Beauty, supporting the mental health of our community, employees, and partners is core to everything we do. By celebrating our uniqueness and making people feel more connected, Rare Beauty aims to reduce the stigma associated with mental health, address the epidemic of chronic loneliness, and help give people access to the resources they need to support their mental health.
We do this by:
1. Educating our community;
2. Encouraging storytelling to reduce the stigma associated with mental health; and
3. Increasing access to mental health in education, particularly for underserved communities.
Starting with our very first sale, 1% of all Rare Beauty sales will go directly to the Rare Impact Fund to increase access for mental health services in educational settings.
Diamond-selling and two-time Grammy®-nominated New York City native Bebe Rexha is a musical force to be reckoned with. Her RIAA Platinum-certified debut album Expectations (released June 2018 on Warner Records) contained the Platinum single “I’m a Mess” and global chart-topping smash “Meant to Be” (featuring Florida Georgia Line), now RIAA Certified Diamond. “Meant to Be” held the #1 spot on the Billboard Hot Country Songs chart for a record-setting 50 straight weeks, the longest reign ever by a female lead artist, and won Top Country Song at the 2019 Billboard Music Awards and Best Collaboration at the 2018 iHeart Radio Music Awards. It was subsequently nominated for Best Country Duo/Group Performance at the 61st annual Grammy Awards® in February 2019, where Bebe was also nominated for Best New Artist.
Early in her career, Bebe won the National Academy of Recording Arts and Sciences’ Best Teen Songwriter Award, and then formally burst onto the scene when she wrote “The Monster,” a worldwide hit for Eminem and Rihanna that was certified 6x Platinum by the RIAA. Bebe went on to co-write and carry the instantly recognizable hook for the 3x Platinum “Hey Mama,” by David Guetta, which was nominated for a Billboard Music Award for Top Dance/Electronic Song. Bebe also hit #1 on the Billboard Pop and Rap charts with her 5x Platinum “Me, Myself & I” with G-Eazy. In 2017, Bebe released the critically acclaimed EPs, All Your Fault: Part 1 (with the Platinum single “I Got You”), and All Your Fault: Part 2 (with “Meant to Be”). Now in 2020, Bebe has amassed almost 4 billion YouTube views and over 12 billion total global streams and counting. In conjunction with Grammy® Week 2019, Bebe launched the Grammy® Music Education Coalition’s (GMEC) national campaign on behalf of its new All-Star Ambassador program, whose members also include Luis Fonsi, Rita Ora, Kristin Chenoweth, Regina Spektor and others. In October 2020, Bebe released her brand-new single, “Baby, I’m Jealous” feat. Doja Cat. This month, Bebe released the second single from her forthcoming Spring 2021 album, an upbeat dance track titled “Sacrifice”.
To help people around the world deal with levels of stress brought on by overlapping crises—the pandemic, economic downturn, record unemployment, racial and political unrest, and increased isolation, we’ve expanded access to our mindfulness content and launched new content to help people manage anxious thoughts, build mental resilience and navigate through this uncertainty.
Headspace offers free access to all healthcare professionals and nurses, K-12 teachers, school administrators, and supporting staff in the US, UK, Canada, and Australia and partnered with LA County Department of Mental Health to provide free Headspace Plus subscriptions to LA County residents through the end of 2020.
Our intention is to eliminate as many barriers to entry to mindfulness as we can, to serve a diverse set of communities as we change the conversation around mental health and normalize mindfulness.
Alice Nathoo, Head of Social Impact at Headspace
Alice first worked with Headspace’s co-founders on their first events in London in 2010. Alice then joined the Headspace team in LA in 2016 and now leads Headspace’s Social Impact team.
Headspace’s Social impact work is focused on supporting youth mental health and running our flagship program, Headspace for Educators, which offers free access to Headspace to all K-12 teachers,
administrators and supporting staff in the U.S., Canada, U.K. and Australia.
Last year her team launched the Headspace mini on snapchat, bringing the benefits of headspace to millions of Snapchatters and providing them with a way to check in with friends and meditate together. When COVID hit, the Social Impact team worked with state governors and enterprise partners to make mindfulness resources available for free for parents and teachers with tips on having conversations with children and youth around stress and anxiety related to this public health crisis.
In March 2021, FastCo named Headspace #10 in the social good category.